Are property portals the future of online real estate?

By Ryan O'Grady • Posted on Jun 27, 2017
2 minutes read

As we have discussed previously, there are big shifts happening in the digital real estate space. Property portals such as and are dominating the property search. These property portals aggregate mass amounts of data from individual agent’s & agencies CRMs, like our PropertyHUB.

These portals offer an unparalleled quantity and quality of information to a prospective home buyer and lead the movement in catering to the time poor and efficiency focused. Over the years, real estate professionals have asked us to build property portals, not to compete with the big two, but offer a different perspective and target a narrower demographic. is a niche property portal specialising in retirement property. It’s target demographics are baby boomers and empty nesters who are planning to downsize their family home. The retirement property market is growing rapidly, with many more attractive and luxury lifestyle new developments catering for the increasing number of people in this age group who want to free up equity in their home to have money to live on in their retirement years, and live in a lower maintenance home better suited to their future needs. The portal attracts highly qualified consumer leads and accepts standard XML feed formats to fully automate listings management.

“Australian buyers are some of the most knowledgeable on the net, and House Hunting Australia isn’t attempting to knock anyone off their perch. We just wanted to offer a service and house hunting experience that’s completely different (and a little bit more fun), to be used as an adjunct to the two main players” Drew Muirhead inventor and CEO of The portal was designed as a discovery platform that allows users to compare selections with detailed information, narrow down to top 5 and share with friends, family and personal advisers.


“The place for workspace” was founded in 2015 and is one of Australia’s fastest growing commercial & business portals with over 20,000 listings. With a fixed price model about 10% of what other portals cost and no contracts, PropertyHQ is changing the game for commercial real estate.

Do you see a niche property sector not being served by current portals? With our tech expertise, it could be a great opportunity for you to expand the horizon of your business.