If a picture is worth a thousand words, a GIF is worth… well it depends, but according to Giphy’s CEO, upwards of 60,000. GIFs, or for Graphics Interchange Format are shared more than JPEG and PNG format images. Beyond their amazing entertainment value, GIFs have great application in the business space. Compared to static images, GIFs are more eye catching and are more capable of showing functionality, especially useful for digital products. Here at Agentpoint we have started using GIFs more and more to showcase the dynamic interaction of our sites. Compared to videos, GIFs are more time and cost effective and GIFs don’t require any special software to run and are small file size that can be embedded anywhere.