Some real estate agencies and real estate agents produce great content but often they don’t utilize this content to its full potential within their real estate marketing. If you’re going to spend the time producing great content than it makes perfect sense you should maximise the marketing exposure and benefit to your business.
“…make sure it isn’t published anywhere else for at least 3 days.”
As we have discussed previously, the centrepiece of any Digital Solution within the real estate industry is centralised around a website you own. You then publish your content directly to your website and make sure it isn’t published anywhere else for at least 3 days. This step is very important as you need the search engines like Google to find the content on your website and index this into their engine. This will guarantee that Google (and other search engines) treat the page on your website as the point of true origin for that content helping to improve the search engine optimisation (SEO) of your website within the real estate industry.
“…promoting your website content correctly can drive a significant amount of traffic on your website”
You can then publish the content to your social media channels making sure you have a direct link back to the article within your website. So in LinkedIN this may be replicating the article on your profile or within facebook this could be adding the link and boosting your post to your network. It is this step around promoting your website content that if done correctly can drive a significant amount of traffic back to the original article on your website.
Founding and operating digital web services businesses, Ryan has a passion for technology and over 10 years experience delivering online services to the classifieds verticals in Australia, New Zealand and Asia.