You’ve most likely spent a lot of time and money putting together a professional website for your real estate business, and you want to make sure your efforts pay off. So how do you go about attracting more traffic to your website?
Let’s look at four ways to help increase the number of visits to your real estate website.
1. Content marketing Arguably the most important thing to do is make sure you regularly post new content to your website, particularly content that’s relevant to your audience or specialised marketing niche.
The majority of your website traffic is likely to be generated through organic searches, so you should be creating engaging and meaningful content that contains all the keywords you think your potential clients would be using when doing their online searches. When someone types a search term into Google that’s related to your area of expertise, ideally you want your website to be the first one they see.
There’s a wealth of useful information you can publish on your website such as a step-by-step guide to buying a house, tips on how to get the best loan, data on your local area and even DIY advice or interior design tips. The possibilities are endless. Importantly, your website should contain compelling content that makes people want to keep coming back for more.
2. Social media Your social media platforms are another effective way to help direct traffic to your website. Each social media platform has a different audience, so armed with this knowledge, you can target your content accordingly.
For example, you might share content on your own Facebook page, however you can also use it to connect with any local Facebook groups you’re part of. You may have interesting insights into the local area that you can share with these groups. Don’t go overboard though – if you’re doing too much self-promotion, you could do more harm than good!
LinkedIn is a useful platform to highlight information, guides and articles that are available on your website. It’s also a great place to connect with other real estate professionals.
And if you want to share something short and snappy, Twitter is the place to go. Remember to always include a link back to your website so that you have a better chance of increasing your website traffic.
3. Mobile responsiveness When people are looking to buy property, they’re often searching for information via their smartphone or tablet while they’re out and about, so it’s essential that your website is mobile responsive. Regardless of the device they’re using, you want your website to adjust and respond accordingly. If the information is difficult to read or the site is hard to navigate, you’ll quickly lose potential clients as they move on to a website that’s easier to navigate.
4. Automated email alerts Finally, it’s a good idea to have an easy to use search tool on your website – even better if it allows users to set up email alerts to notify them when new properties that meet their requirements are added to your website. This function will keep them coming back regularly to check out your new properties.
Your real estate website is one of your most valuable marketing tools, so the aim is to attract as many visitors as possible. With the constantly evolving world of technology, you need to keep reviewing your website regularly, monitoring your hits and keeping up-to-date with the most effective ways to increase your visitors.
Content is king, but there are also many other tools and strategies you can adopt.
Founding and operating digital web services businesses, Ryan has a passion for technology and over 10 years experience delivering online services to the classifieds verticals in Australia, New Zealand and Asia.