A new plugin we have created converts all properties in your real estate office database into posts through the WordPress blog and automatically creates real estate tags specific to the property and its location.
What does all of this mean? It will increase the size of your sitemap by around 500% because around 6 website pages are created for every current property and all future properties added to your website. The headline of the post is the headline of the property ad while the post description is the property ad description. At the top of each post we have the property type, listing type, type of sale and address of the property which are all keywords which property seekers are likely to search Google for.
Because everything is automated we are also generating automated tags which search engines love. The tags are specific to the property location and property type, lets take a look at this listing http://www.brealt.com.au/2009/08/acreage-lifestyle-close-to-cooroy/. We have:
363 Lake Macdonald , Cooroy, Qld
House For Sale – $780,000
The tags which are automatically generated are: Buy House Cooroy , House For Sale Cooroy , Real Estate Agent Cooroy , Real Estate Cooroy , Sell House Cooroy.
If the property was for lease, a different type (eg house) or in a different suburb the tags would be different. Each one of these tags creates a page in WordPress which is then included in the sitemap and sent to Google. This plugin is so powerful as the sitemap for this website http://www.brealt.com.au/sitemap.xml has gone from around 30 pages to over 600 pages in the matter of seconds. So 570 pages packed with property descriptions, headline, address and keywords property seekers can type into Google.
This is only possible due to features of the WordPress CMS system and how search engine friendly it is.
Founding and operating digital web services businesses, Ryan has a passion for technology and over 10 years experience delivering online services to the classifieds verticals in Australia, New Zealand and Asia.