Facebook Real Estate Applications

In an industry first, Agentpoint has released the first Facebook real estate applications designed specifically to showcase a real estate office’s brand, videos, staff profiles, current listings and sold listings.

Facebook – is the second largest site in the world (only behind Google) and has an audience of over 500 million, 8 million above the age of 18 and located in Australia. This huge online audience provides an excellent opportunity for real estate offices to market their brand and properties. Until now, there has not been an effective and automated means for real estate agencies to market their listings or agent credentials to this audience. These five Agentpoint Facebook applications change this, allowing your agency to automatically market to this audience.

Agentpoint Facebook Applications – There are five applications which can be placed on your agency’s Facebook business page. Each app added to your business page will create a tab at the top of the page. You then have the ability to hide tabs or rearrange them as needed. Facebook business pages are very important as you will market these on your website, they’re also frequently visited by Facebook users including property seekers and potential vendors.

The apps for your business page are:

  • Welcome Tab – Branded page which can display a company video, main image, corporate profile, contact details and links to your other apps.
  • Properties Tab – Displays your agency’s current listings
  • Agents Tab – Displays your staff team members including each members contact details, profile, current listings, sold listings, testimonials and videos.
  • Videos Tab – Displays all of your property videos
  • Sold Tab – Displays all of your sold listings.
  • Post to Wall – We also use another application to automatically import news posts from your agency website which will populate the Wall tab on your business page.

If you do not already have a Facebook business page then included in our setup fee we will create this for you and place a link to it from your website.

Easy Data Integration – Your properties are seamlessly integrated into your Facebook business page through XML data feeds from your existing CMS provider. This means you will  never need to double handle listings because when you load them to your existing provider they will automatically be sent to your Facebook business page. We currently accept properties from MyDesktop, Hub Online, ReNet, Multi Array, Rockend (REST), MyPackage, Box + Dice (BOOM) and Zoo Property (and we’re happy to hook up with any other providers).

Capture User Contact Details – All our Facebook applications are configured with Facebook web forms which users fill in to contact you. You will never miss an enquiry again as all the data submitted through forms is emailed directly to the agent along with being saved in your Facebook application website database. The details of users who complete these forms are saved to a Contacts section which can then be remitted back into the CRM system you currently use.

Monitor Facebook Page Browsers – Keep track of the number of users who browse your Facebook business page. All Facebook applications are installed with analytics to measure the number of page views they each receive along with the number of page views for each property. We also monitor the number of enquiries for each agent and property and populate it into a weekly report which can be emailed to staff members.

Live Examples of Facebook Applications (Click images to view more)

Live Examples of Head Office Facebook Applications (Click images to view more)