How effective is email marketing in the real estate industry? - Agentpoint

How effective is email marketing in the real estate industry?

We’ve heard the saying before that “email is dead”, well is it really?

Let’s investigate further.

In a study released by OptinMonster in 2016 it found that email is the most effective way to reach your audience and results in a better return-on-investment.


  1. Email has 2.6 billion users globally while social media has 1.7 billion
  2. Each day the first channel users check daily is email 58% and social media 11%
  3. In relation to who is more likely to convert and make a purchase 66% make a purchase as a result of an email campaign where as just 20% because of a social campaign
  4. In relation to organic search 79% of users receive content from email while a staggering 1% receive this via social.
  5. When asked what channels users prefer to receive messages from brands 77% prefer email while 4% preferred social.


So these stats really speak for themselves and demonstrate the benefit of email. Obvious this benefit will only be realised if you have a clear content marketing strategy and your audience sees value in the communication you send.


Does it mean you shouldn’t use social media at all? Never, social media is a valuable tool you can use to drive users to useful content on your website. There you need to capture their email address and then start communicating with them via email.

Ryan O'Grady

About Ryan O'Grady

Founding and operating digital web services businesses, Ryan has a passion for technology and over 10 years experience delivering online services to the classifieds verticals in Australia, New Zealand and Asia.

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