Agentpoint provides a wide range of services for real estate agents and real estate website owners.

Website Design and Application Development

A beautiful website must be both well-designed and usable. Agentpoint creates intuitive layouts of both design elements and navigation to provide a memorable experience for both the user and the client. As your website is your silent communicator with the world, it is crucial that it reflect a professional and user-friendly image. Our passion for design and usability will ensure this.

Web development is what makes the web go ’round. We develop web applications for almost any real estate-related product, whether it be portal development, advertising platforms or mapping applications.

The Process
With so many competing websites out there, it’s important for you to stand out from the crowd. At Agentpoint, we deliver quality web design by following some key principles:

• Know Your Goals
  This is where it all starts - everything else flows on from here. By first identifying your goals, we can tailor your website to help you achieve those goals.
• Requirements Gathering
  Now that we know what we are working towards, we must figure out the nuts and bolts of the operation. The devil is in the details. Defining what your website actually does, and how to best accomplish it creates the scope of work, and technical specifications for your project.
• Tactical Planning
  The scope of work is broken down into its components and milestones for completion are created. Individual components are assigned to specific team members with time and resource allocation being scheduled.
• Plan Execution
  The first 3 processes culminate in the execution of the tactical plan. Our code base is written, design elements are created, and content is delivered and implemented. Everything that needs to happen for the website to become a reality takes place accordingly.
• Refine, Test, and Deliver
  Nearly finished now, the project is subjected to usability tests, bug screening, and final graphical and content refinements. Upon delivery the project undergoes further monitoring to ensure operation to specifications.
• Promote and Market
  All of the planning and proverbial blood, sweat, and tears are all for nothing if no one sees it. Advanced SEO (Search Engine Optimisation), Press release optimisation, etc., are all used to drive visitors to the new website. Continued refinement and testing of the marketing message is employed to ensure optimal user conversion.
• Analyse and Adjust
  If you stop moving, everyone will pass you by. Continued marketing and support will keep the website fresh, and relevant. Additions or upgrades are performed to further enhance user.

Call Peter on 0438 391 397 today or contact us by email

Logo Identity Design

Agentpoint has a long and established background in creating, developing and implementing corporate identity and branding projects. At Agentpoint, we believe that successful brand design is about promoting business strengths. Regardless of whether we are working on a new identity or developing an existing brand, we start by thinking about our client strengths and core beliefs as a business. Only when we’ve agreed and defined a customer’s brand values, needs and objectives, can we start to build and communicate a brand.

Our objective is always to define what drives customers to a brand. What makes them buy? What do they like about doing business with you? What are potential customers looking look for in their buying decisions? All this helps us to develop the look, feel and messages behind your corporate identity - so you can develop your business and maximise its potential.

Our corporate identity consultancy includes:

• Brochures
• Business cards
• Car wrapping
• Flyers
• Letterheads
• Logos, slogans and tag lines
• Newspaper layouts
• Style guides
• Yard signs

Call Peter on 0438 391 397 today or contact us by email

Web Design and Development Consulting

We realise that forming an online presence can be a daunting experience, especially with the myriad of confusing technologies available, and thousands of web design agencies making all sorts of claims about their services. That is why, with over 10 years of real estate internet experience in web design and development, no one is better placed to help you develop your web presence. Our web design consultancy can:

• Help you understand what technologies/platforms are needed for your real estate development
• Cut through the hype and explain what your real estate system can and cannot do for you
• Suggest the most cost-effective solution for your needs, in jargon-free terms
• Advise about search engine positioning and web site promotion
• Devise ways of streamlining your systems
• Advise on site security

Call Peter on 0438 391 397 today or contact us by email

Copyright and Translation Services

Copywriting can be a very difficult task. It needs to be engaging, informative and convincing, all at the same time. It might also have to be in a language you do not understand. To ensure a high-quality level of writing, we do our own copywriting in five different languages: English, French, Swedish, German and Spanish.

Language Translation Services

• English
• German
• French
• Korean
• Swedish
• Spanish

Call Peter on 0438 391 397 today or contact us by email

Real Estate Mapping Applications

Agentpoint utilises Google, Yahoo and MSN mapping to create a superior user experience for potential customers by giving them more information on property listings. Our mapping applications can be property-specific or site-wide, and can be customised for any real estate solution you are looking to create.

Real Estate Mapping Applications

• Custom interfaces
• Stand alone applications
• Integrated applications
• Google, Yahoo and MSN mapping

Call Peter on 0438 391 397 today or contact us by email

Search Engine Optimisation

Agentpoint websites come with full standards compliance - this is important
not only for interoperability with today’s browsers, but also for forward compatibility with the tools of the next generation. All of our real estate websites have unique meta tags (headers and descriptions) for all pages, including your property pages, and come standard with next-generation XML sitemaps for Google, Yahoo and MSN search engines, from day one. Pretty cool hey!

Search Engine Optimisation

• XML sitemaps - Google, Yahooo, MSN, Ask
• Unique property tagging
• Property-specific tag clouds
• Title, description meta-tagging
• Site-wide implementations

Call Peter on 0438 391 397 today or contact us by email

Search Engine Marketing

There are many ways to market your website, but by far the most effective in terms of costs and results is to use our Search Engine Marketing services. It works like this: a user on Google searches using the term ‘real estate in xyz suburb’ or ‘real estate agent in suburb xyz’; we create a campaign around these and many other terms (buying these terms) to advertise your website. You only pay if the user then clicks on your advertisement.

Search Engine Marketing Campaigns

• Google Adwords Professional
• Overture
• Sensis
• MSN
• Real Estate Networks

Call Peter on 0438 391 397 today or contact us by email