A lot can be said for the advantages of SEO as a well optimised website will drive organic traffic to your site increasing both property and vendor enquiries. However, this aside site owners can often spend thousands of dollars on SEO specialist who deliver no increase in organic traffic. The truth of the matter is that nobody fully understands the Google algorithm and therefore it can’t be beat. There are certainly techniques and technology which will improve your SEO and its these things which we make sure are implemented on all of our website products.
WordPress CMS - Is the leading blogging CMS used across the World. One of the reasons being is the way WordPress structures content so it is easily accessed by search engines. Content can also be manipulated so it ranks better in search engines than most other software used to build websites.
Sitemap Plugins – We have a custom sitemap plugin we use to notify search engines about all pages on your website. This plugin also provides useful information to search engine bots who scan your website.
WordPress SEO Plugins – You have the choice to use any WordPress SEO plugin you choose. These plugins control the meta data along with H1 tags for all of your pages. Our favourite is the All in One SEO plugin but another popular one is the Platinum SEO plugin.
Property Page Meta Data – You have the choice to choose the formula for the meta data for your property pages. This could be something like %property_type% + %listing_type% + %address% so this would equate to House for sale – 5/14 edward street bondi beach.
You can set this for page title, h1 tag, description, keywords meaning these are all unqiue for every property and are determined by the type of listing and its location.
Real estate blog – Blogs are a great way to add content to your site and build an online community who through posting comments will add further content to the site. Through using wordpress features like tags, categories and archives in your blog means this content will be better positioned in search engines.
Help set keywords – With all Agentpoint sites we will help you choose and set keywords you should target.
Google Analytics – Google ananlytics is a great way to view the traffic to your site which is sourced from search engines. We will add this to your site and provide you with access so you can monitor and analyse your sites performance.
Google Webmaster Tools – These tools can be added to your site and provide an indepth analysis of how Google sees the SEO of your site. Your provided with feedback in relation to how to improve your SEO and you’ll be provided with details of any non conducive SEO aspects of your website.
All of the above is included at no extra charge for anyone who purchases an Agentpoint website which is hosted on our server. We will continually work with you to refine your keyword combinations and also advise on the best way to structure content for your site and blog.
There are a number of other SEO techniques available:
SEO Suburbs Plugin – This plugin will create posts across your website for every suburb in Australia also including key words and content specific to that location eg real estate for sale bondi beach. Its a great way to substantially increase the number of pages in search engines.
Use an SEO Specialist Company – You may choose to use an SEO company to make tweaks to your website. They have full access to change your site files or adjust settings in WordPress. Note: be careful though as there are many fly-by SEO companies who promise the world, charge excessive fees and never delivery any results.
If you’re after an SEO expert then we recommend using Peter Farrell who performs the SEO for a number of our clients. These clients all appear to be very happy and their sites rank number 1 (above the real estate portals) in their geographic areas.