When it comes to eMarketingAgentpoint offers clients an easy to use and practical solution. Our clients are busy people and Agentpoint understands that. So we designed an eMarketing system that sits on the same platform as your property listings. There’s no need to juggle multiple systems or to waste precious time transferring information from one product to another.
Agentpoint’s CRM sits seamlessly alongside the CMS allowing contact and property information to be combined to make eMarketing a breeze. Knowledge of multiple systems and associated staff training is no longer required. With Agentpoint there is only one system that can be learned easily and quickly.

Zoo PropertyEcampaigns

Zoo Property Ecampaigns are a new and exciting Agentpoint development. Innovatively developed, the beauty of the Agentpoint product lies in the simplicity of use. Clients can easily create HTML based email campaigns to maintain regular contact with their clients while showcasing their listings. The state of art reporting system allows clients to monitor the success of their Emarketing campaigns while providing valuable lead opportunities.

Ecampaigns features:

• Tailor your own Email template design
• Choice of multiple stylish templates
• Customised, branded templates available upon quote
• Agency branding
• Newsletter section to communicate with your clients
• Choose Featured Properties, Current Listings, Sold Properties, Rental Listings
• Links to Social Media, Articles & Blogs
• Multiple Mailing Groups
• Ecampaign Tracking & Analytics
• Save, Edit &Duplicate Ecampaigns
• Contact Tracking
• Listing Tracking

Types of Ecampaigns

• Eproperty Updates – Eproperty updates are the most popular AgentpointEcampaign. Fast and easy to create, Agents can create an Ecampaign in minutes to send to their list of contacts and the monitor the results.Update your clients with the latest real estate news, show them your latest listings or recently sold properties, direct them to your latest article or blog and provide them with the opportunity to engage with your social media profile.You have full control over the properties that you showcase, your branding and colours, and the contacts the campaign is sent to.
  Eproperty Updates are an ideal solution for the Agent needing to provide regular updates to their contacts while maintaining a personal touch.

• Eproperty Alerts – Eproperty Alerts are automatic property alerts that can be sent out by the office or individual agent. The same templates and functionality as Eproperty Updates are used however the emails are set to be sentautomatically.
  Contact property criteria is saved under their profile and this is matched to the listing.Contacts will receive an email only if there are listings that match their criteria. You have the ability to control how close listings must be to the contact criteria.
• Emarkerking – Emarketing campaigns are designed to allow you to communicate with contacts. These marketing campaigns do not include properties; instead, these campaigns allow you to send your contacts other forms of information. You have the freedom to load text and images and can select the contacts that the campaign is sent to.Emarketing campaigns are ideal for the office to send general information in a newsletter form. Agents can inform their contacts of recent successes, charity events, real estate news and upcoming events.
• Elists (coming soon)– Elists are campaigns that allow you to search your database of listings for a certain type of listing. A list of matching listings is then created containing the property details that match the criteria entered. You can then email this list to a mailing group or selected Contacts.
• Ebrochures – AnEbrochure is a HTML based brochure that can be created and sent for an individual listing. You can choose which mailing groups or contacts it is sent to and also have the ability to send the brochure only to contacts who have a alert criteria matching the property the Ebrochure has been created for.
  Ebrochures are an ideal way for agents to inform their contacts of updates to their property listings such a new listing, upcoming auction or price reduction An Ebrochurecan be createdeither through the property listing and selecting the Ebrochure option or through the Emarketing section in Agentpoint.

eMarketing through 3rd Party Solutions

Agentpoint works closely with our suppliers to provide our clients with the best possible solution for their business. Sometimes our clients have longterm relationships with other CRM providersthat they wish to maintain.
If you already have a CRM provider but still wish to use the Agentpoint Zoo system to manage your listings then talk to us. There’s a good chance we can work with your current provider to ensure that your contacts and listings feed into your current system.

Here are a couple of the CRM systems that we can work with:

• iRealty - A company thatspecialise in HTML email campaigns. We can send your property listings and contacts through to their system where you can perform your email campaigns.
• Mailchimp - Another specialist HTML based email campaign system. Properties can’t be automatically sent to their system but we can certainly feed contacts through.