The long awaited, and I must say a little overdue WordPress 3.0 was released today. It has a bevy of new features – some in particular will cause massive headaches to larger CRM platforms providers.

New features in this release include all new APIs that allow us to implement custom backgrounds, headers, shortlinks, menus, post types, and taxonomies. We also get the merging of MU and WordPress, which for me has always been crazy to be separate. I think the custom post types is the most important new feature as we are developing some sites that rely on this new feature. See below for video.

We must also remember that contributions to make this open source software possible come from around 218 people from many different countries). These are the folks that make WordPress the amazing kit it is and in the words of WordPress’s Matt Mullenburg “whose collaboration and hard work enable us to build something greater than the sum of our parts.”

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Richard & Wrench Lindfield, Sydney approached Agentpoint wanting a real estate website built in WordPress allowing them to attempt to replicate the success R&W Mosman were achieving through their blog and weekly newsletter.

The website uses all of Agentpoint’s latest WordPress plugins creating a super WordPress website which provides website users with an abundance of features and widgets. We’ve also implemented our enhanced Subscriptions Manager plugin which allows the client to automatically build their database through the website forms. Property and News alerts are then automatically sent to this database on a daily basis.

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For Sale For Lease (Forsaleforlease.com.au) are the leading agent assisted or owner assisted website in Australia. Based in Melbourne they required a real estate website which allowed vendors to add and manage property listings. We built the website using WordPress and created a real estate plugin allowing vendors to list properties and make payments through a payment gateway which we integrated with WordPress.

Our web designer was required to integrate third party advertising into the design making sure it was not to intrusive for website users.

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The WordPress 3.0 Beta came out today. From their blog:

This is an early beta. This means there are a few things we’re still finishing. We wanted to get people testing it this weekend, so we’re releasing it now rather than waiting another week until everything is finalized and polished. There’s a ton of stuff going on in 3.0, so this time we’re giving you a list of things to check out, so that we can make sure people are testing all the things that need it.

Can’t wait to look into it, especially given it is merging wp with wpmu through a super admin dashboard. This will make deploying real estate solutions for franchises with numerous offices a breeze to manage.

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David Pascoe Real Estate are a small real estate agency based in the Adelaide Hills. They were after a cost effective real estate website which allowed them to have a complete & effective online marketing solution for their agency. Through using WordPress we were able to provide them with a real estate website which allows them to connect with their audience online through their website and social networks.

We’ve also included a WordPress plugin which allows their database to build automatically through the website and then keep this database informed through real estate, property and news alerts.

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D&D Real Estate were looking for a real estate web developer and designer who could provide a real estate solution which conveyed their brand and experience in the Parramatta area of Sydney. They have a large database of sold and leased properties which we were able to promote through a real estate WordPress plugin we created for them. We also integrated flash into the homepage to highlight the agency’s core strengths.

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The Arnosa real estate website is one of Agentpoint’s first real estate theme websites utilizing our new state of the art property listing system Zoo Property. Arnosa includes all of our latest technology including a blog, favourites widget, sold data, social network integration, walkability, google maps, share this functions, team profile pages, subscriptions manager and subscribe to features.

It is highly customisable and we will brand it with your agencies logo and colours and install it ready to use for a flat single fee of $1,700 + GST. Check out the demo to see all the features.

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We’ve been working closely with Australian Property Monitors to develop a Worpdress real estate widget which allows real estate agents to display property sales data alongside their property listings. You can check out a live example of the plugin at this Colliers website we recently launched http://www.investassured.com.au/125423.

The widget displays a summary of sales statistics for the suburb the property is located in along with a flash enabled graph for median house and unit prices over the past 10 years. In the demographics tab you’ll find handy information regarding the demographics of that suburb.

This plugin will work on any WordPress website so contact Agentpoint or APM for further information.

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In anticipation for the release of WordPress 2.9 there has just been a recent release of WordPress 2.8.5. Some updates include:

The headline changes in this release are:

• A fix for the Trackback Denial-of-Service attack that is currently being seen.
• Removal of areas within the code where php code in variables was evaluated.
• Switched the file upload functionality to be whitelisted for all users including Admins.
• Retiring of the two importers of Tag data from old plugins.

Can’t wait for wp 2.9 they are currently beta testing it so Agentpoint will get involved with that.

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A new plugin we have created converts all properties in your real estate office database into posts through the WordPress blog and automatically creates real estate tags specific to the property and its location.

What does all of this mean? It will increase the size of your sitemap by around 500% because around 6 website pages are created for every current property and all future properties added to your website. The headline of the post is the headline of the property ad while the post description is the property ad description. At the top of each post we have the property type, listing type, type of sale and address of the property which are all keywords which property seekers are likely to search Google for.

Because everything is automated we are also generating automated tags which search engines love. The tags are specific to the property location and property type, lets take a look at this listing http://www.brealt.com.au/2009/08/acreage-lifestyle-close-to-cooroy/. We have:

363 Lake Macdonald , Cooroy, Qld
House For Sale – $780,000

The tags which are automatically generated are: Buy House Cooroy , House For Sale Cooroy , Real Estate Agent Cooroy , Real Estate Cooroy , Sell House Cooroy.

If the property was for lease, a different type (eg house) or in a different suburb the tags would be different. Each one of these tags creates a page in WordPress which is then included in the sitemap and sent to Google. This plugin is so powerful as the sitemap for this website http://www.brealt.com.au/sitemap.xml has gone from around 30 pages to over 600 pages in the matter of seconds. So 570 pages packed with property descriptions, headline, address and keywords property seekers can type into Google.

This is only possible due to features of the WordPress CMS system and how search engine friendly it is.

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